Today was Boost’day at S for Sneakers (a New York style sports and fashion concept shop ) in Pilestrædet in the heart of Copenhagen.
Business Incubation was attending and Claus presented the new Adidas Boost technology for bloggers and magazine writers.
Keywords for the Adidas Boost is:
- Baked and steamed TPU capsules gives a soft but responsive shoe (up to 84% energy return)
- The TPU maintain same softness and cushion in a wide temperature interval from -20C to 40C
- Long lifetime – the TPU last more than 30% longer than conventional EVA
This was great opportunity for us to network with Adidas and other people from the world of running.