Adidas Boost – meeting the Danish medias

Today was Boost’day at S for Sneakers (a New York style sports and fashion concept shop ) in Pilestrædet in the heart of Copenhagen.

Business Incubation was attending and Claus presented the new Adidas Boost technology for bloggers and magazine writers.

Keywords for the Adidas Boost is:

  • Baked and steamed TPU capsules gives a soft but responsive shoe (up to 84% energy return)
  • The TPU maintain same softness and cushion in a wide temperature interval from -20C to 40C
  • Long lifetime – the TPU last more than 30% longer than conventional EVA

This was great opportunity for us to network with Adidas and other people from the world of running.

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