Adidas Danmark (DK)

In 2013 Adidas launched BoostTM a new high-tech midsole material developped by Adidas and BASF for sports shoes.

Based on Business Incubations combined expertise in sports and  business development, Adidas Denmark hired us as “Boost Technology Trainers” to assist with the Adidas Boost launch in Denmark. In extension of the Boost launch Business Incubation was invited to establish an “Adidas Tribe” to complete the first ever open world championship in half-marathon in Copenhagen 2014.


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