Michael Holden Jørgensen, CEO & Founder

Michael Holden Jørgensen, CEO & Founder

Executive Summary

Successful Senior Sales Professional & Business Developer with almost 20 years of true international experience in growing roles from Sales Engineer, Regional Sales Manager, Sales Director and Business Development Director in technology driven companies focused on “business to industry” and “business to government” in safety and security  marked segments.


Michael is a “do’er” person with ability to lead, motivate, manage and work with internal organization as well as external organizations to execute and convert company strategies to top and bottom line results.

He has an excellent understanding of the business cycle in established, emerging and re-emerging markets which gives him the ability to organize and use resources to effectivly  grow company base business in parallel with identifying, recognizing and closing large potential opportunities.

Michael has significant entrepreneurial skills from start up companies in world wide (Denmark, UK, France, Spain, United Arab Emirates, India and Australia) and proven team player skills from established organizations in Europe and US.

International Experience:

Michael has almost 20 years of operational and hands on experience in Europe, Middle East, South & North Africa, Caspian Sea Region, India and Australia / New Zealand working for Danish (privately) and US-Chinese (public) enterprises. This has given Michael a solid and proven contact network within BtB, BtI and BtG sectors world wide.

Further Michael has a strong understanding of business culture, ethics and motivators in the international market space. From 4 years of living and working in the Middle East and monthly trips to India and Africa, Michael has gained an extraordinary understanding of Arabic, Indian & African business culture – a business culture that is very different from the norm in the western world.

Further Michael has been successful operating and managing multi cultural and multi ethnic organizations.

Other merits:

Michael also finished a program as a certified alternative practitioner (Lifebalance Practitioner) in body and mind therapy based on techniques from Manuvision, Body Self Development Systems and Lifebalance. This type of therapy is frequently used by professional athletes (Team Saxo Bank), actors and business people to combat stress and performance “walls”.


Michael have had an active career in long distance running, triathlon and mountain biking. Achievements in running 5 km in 15:18 min, 10 km 32:18 min, 1/2 marathon 1:13:20 hours.

In 1992 he was invited by DAF (Danish Atletics Federation) to represent Denmark at the U23 European Championships in marathon in Chatellerault, France. In 1993 he debuted and finished  his first Ironman in Almere, Netherlands in 10:20 hrs. His last competition was in 1995 participating and finishing ITF (International Triathlon Federations) World Championships in Long Distance Triathlon in Nice, France.

IMG_3020Since 2000 Michael has been an active Mountain Biker and loves uphill and downhill challenges. Achievements includes Altissimo Trails (Garda Lake), Tremalzo Trails (Garda Lake), Madritschjoch Trails (South Tirol) the highest bike pass in the eastern alps (3.122 meters / 10.236 ft) and three times finisher of Cross-Alp’s tours (2007 Albrect Route, 2008 Albrect Route, 2012 Himmelfarht Route and 2013 The Vagner Route).

In his spare time, Michael is active as a mountain bike tour guide for MTB Tours, Copenhagen, Denmark

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